Within 2-3 seconds of meeting someone we make our minds up about whether we want to do business with them or not. The exact same psychology applies when watching video on line.
People are drawn to business owners who are authentic, real and professional.
Tanya McQueen from Global Spirit Films, has been making movies for over 7 years now, and below are her top 5 most important things to do when filming yourself with your smartphone.
If you are being NOT YOU while filming, everyone will know and they will NOT believe a word you say!
It is critical to be authentic and the real you, to build trust. Here are three things you can do before you film those important videos:
The only way to overcome that main fear of what people will think, is filming practice, practice, practice. You will then become so relaxed at filming yourself you’ll forget what they think and out comes the real you. Make sure you practice watching yourself as well!
Having fun, and laughing at ourselves helps us relax, and be real in the moment, which will increase authentic engagement.
Find the lens on your phone, put a sticky dot near it. Imagine your best friend is inside that dot, just you and them, talk to the dot – not the screen! To get extra help with this have your best friend stand behind the phone for your first few filming sessions.
Good lighting is critical, in fact one of the main differences between home movies and professional movies is lighting. Here are some lighting tips:
50% of a movie is made up of sound and 50% is visual.
When you are recording, listen to what noises are around you before you start filming, like passing traffic.
My recommendation is to avoid using your smartphone microphone, instead use “lapel microphones” for your mobile phone, this brings out the deep authentic sounds of your voice. A lapel mic costs around $50.
The smartphone position is very important when filming yourself. It’s all about how you want the viewer to feel and connect while watching your movie. My recommendation is to have the smartphone slightly above eye level, so you are almost level with the viewer watching your movies. Your distance from the smartphone is also important, too close the viewer will feel uncomfortable, but the further away the camera is, the more space you put between you and your viewer the less connection you have with them.
The best distance the smartphone is from you is in film terms called a mid-shot. A mid-shot is from the waist up, and we can see your arms, hands and your face – most people feel comfortable, relaxed and engaged watching people filmed with this type of shot. It’s not too far away, yet it’s close enough to see facial expressions and eyes, and hand movements, therefore building trust.
Also always film with your phone horizontal NOT vertical. This way it will look great on Facebook and You Tube or anywhere else.
Get your phone OUT OF YOUR hands, this will ensure no camera shake, you will not be constantly thinking about the phone and your arms will not get tired. You need to be focused on being present to YOU, if you are holding your phone you will be thinking about if you are in shot or not. Get a tripod with a smartphone holder which costs around $80 and will transform the look of your videos.
Our smartphones are incredible and can be used to make really amazing videos. However, bear in mind film making and engaging with our clients takes more than just a great phone. Once you have got yourself camera ready, correctly positioned your smartphone, hook up your lapel mic, double checked the environment for sound, then it’s lights, smartphone, action!
If you are interested in learning more from Tanya click here for details of her June full day workshop.